CHANEL and The Boat Race Announce Long-Term Partnership

CHANEL and The Boat Race Announce Long-Term Partnership

CHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race. The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.
The Boat Race Signs JL Racing as Official Kit Supplier

The Boat Race Signs JL Racing as Official Kit Supplier

JL Racing has been appointed the official performance wear sponsor by The Boat Race Company. The partnership will see Oxford University Boat Club and Cambridge University Boat Club outfitted with JL Racing’s custom performance rowing apparel for training and racing.